In London, branded taxi cab serves as mobile market research lab It’s never easy gathering honest feedback from consumers about brands and advertising, particularly in artificial settings such as the market research lab. Where Chicago-based Lab42 has turned to social networks as a more natural place to reach consumers, UK-based Hall & Partners have begun offering a service from within a branded taxi cab. READ MORE…
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In London, branded taxi cab serves as mobile market research lab

It’s never easy gathering honest feedback from consumers about brands and advertising, particularly in artificial settings such as the market research lab. Where Chicago-based Lab42 has turned to social networks as a more natural place to reach consumers, UK-based Hall & Partners have begun offering a service from within a branded taxi cab. READ MORE…

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