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In Spain, trains offer first chapter of novels through QR codes


The Netherlands has already introduced an initiative to get commuters reading through the VertragingsApp, which offers up short stories based on travel time. Now the Ferrocarrils de la Generalitat de Catalunya (Catalan Government Railways) has placed QR codes with links to the first chapters of popular novels on its trains as part of the National Reading Plan, with the aim to encourage citizens of Spain to get into a good book. READ MORE…
  1. In Spain, trains offer first chapter of novels through QR codes

    The Netherlands has already introduced an initiative to get commuters reading through the VertragingsApp, which offers up short stories based on travel time. Now the Ferrocarrils de la Generalitat de Catalunya (Catalan Government Railways) has placed QR codes with links to the first chapters of popular novels on its trains as part of the National Reading Plan, with the aim to encourage citizens of Spain to get into a good book. READ MORE…

  1. 17 notesTimestamp: Tuesday 2012/04/17 16:56:20innovationstartupstrainstransportpublishingQRtechtechnology
  1. always-t-e-w-a-r-t reblogged this from springwise and added:
    This is really cool! Do you think train tour companies should start doing this too?
  2. carlix123 reblogged this from springwise and added:
    #cool
  3. meonthemic reblogged this from springwise
  4. mindoncoffee reblogged this from springwise
  5. astoldbyjaz reblogged this from springwise and added:
    how cool is that?! yes…my nerd is showing…
  6. synceurope reblogged this from springwise and added:
    One for Mr Mark Harris, I think…
  7. neslietumulac reblogged this from springwise and added:
    — Offering the first chapter of a book for free to encourage commuters to read — now that is an idea.
  8. springwise posted this