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In Brazil, ad campaign brands fruit with special molds


We’ve already seen companies such as Dole Organic marking their produce with three-digit codes via stickers to give consumers information on their origins. Now, as part of a marketing drive to show how natural the ingredients are in Camp Nectar fruit juice, Brazilian ad agency AGE Isobar has come up with a novel way to turn the actual fruit into the shape of the brand’s cartons. READ MORE…
  1. In Brazil, ad campaign brands fruit with special molds

    We’ve already seen companies such as Dole Organic marking their produce with three-digit codes via stickers to give consumers information on their origins. Now, as part of a marketing drive to show how natural the ingredients are in Camp Nectar fruit juice, Brazilian ad agency AGE Isobar has come up with a novel way to turn the actual fruit into the shape of the brand’s cartons. READ MORE…

  1. 13 notesTimestamp: Thursday 2012/05/31 18:05:03innovationadvertisingmarketingfoodfruit
  1. amyisgone reblogged this from springwise and added:
    Pretty, pretty, pretty cool.
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  6. majam reblogged this from springwise and added:
    video link in the article
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