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Canadian beer brand helps consumers plant one million trees
Recently, we saw the Tierra Patagonia Hotel & Spa in Chile offer virtual seeds to its guests, giving them the chance to help reforestation in the hotel’s neighboring spaces. Now, beer brand Molson Canadian is encouraging consumers to greater appreciate their surroundings through its Red Leaf Project, which is providing beer coasters embedded with seeds to help them plant trees. READ MORE…
  1. Canadian beer brand helps consumers plant one million trees

    Recently, we saw the Tierra Patagonia Hotel & Spa in Chile offer virtual seeds to its guests, giving them the chance to help reforestation in the hotel’s neighboring spaces. Now, beer brand Molson Canadian is encouraging consumers to greater appreciate their surroundings through its Red Leaf Project, which is providing beer coasters embedded with seeds to help them plant trees. READ MORE…

  1. 7 notesTimestamp: Tuesday 2012/07/24 10:56:17innovationforestrybeverageeco
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