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QR codes on open source beer label link to its recipe
Beer drinkers have already been able to input into the creation of a new product with Leeds Brewery‘s special edition crowdsourced ale. Now New Zealand-based brewer Yeastie Boys is offering its Digital IPA, whose label directs drinkers to instructions on how they can make their own version. READ MORE…
  1. QR codes on open source beer label link to its recipe

    Beer drinkers have already been able to input into the creation of a new product with Leeds Brewery‘s special edition crowdsourced ale. Now New Zealand-based brewer Yeastie Boys is offering its Digital IPA, whose label directs drinkers to instructions on how they can make their own version. READ MORE…

  1. 8 notesTimestamp: Tuesday 2012/08/28 17:02:05innovationfooddrinkbeerqr codesopen sourcerecipe
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  3. johnvm reblogged this from springwise and added:
    Pretty awesome concept for marketing and getting customers engaged with the brand.
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