QR codes on open source beer label link to its recipe Beer drinkers have already been able to input into the creation of a new product with Leeds Brewery‘s special edition crowdsourced ale. Now New Zealand-based brewer Yeastie Boys is offering its Digital IPA, whose label directs drinkers to instructions on how they can make their own version. READ MORE…
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QR codes on open source beer label link to its recipe

Beer drinkers have already been able to input into the creation of a new product with Leeds Brewery‘s special edition crowdsourced ale. Now New Zealand-based brewer Yeastie Boys is offering its Digital IPA, whose label directs drinkers to instructions on how they can make their own version. READ MORE…

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  1. theperksofbeingapublicservant reblogged this from springwise
  2. thinknovations reblogged this from springwise
  3. johnvm reblogged this from springwise and added:
    Pretty awesome concept for marketing and getting customers engaged
  4. paultheyskens reblogged this from springwise
  5. springwise posted this