At Brazil-based fast food chain, packaging is edible Packaging is a necessary part of a lot of food distribution, and yet remains an environmental problem when it ends up contributing to landfills and litter. We’ve already seen projects such as Canada’s Tiffin Project, which provides a small re-usable tin for takeaway customers to put their food in, but now a marketing campaign for Bob’s fast food chain in Brazil has come up with another solution – by making its packaging edible. READ MORE…
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At Brazil-based fast food chain, packaging is edible

Packaging is a necessary part of a lot of food distribution, and yet remains an environmental problem when it ends up contributing to landfills and litter. We’ve already seen projects such as Canada’s Tiffin Project, which provides a small re-usable tin for takeaway customers to put their food in, but now a marketing campaign for Bob’s fast food chain in Brazil has come up with another solution – by making its packaging edible. READ MORE…

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  1. jkisok reblogged this from springwise and added:
    hmmmm
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  8. berniewatt reblogged this from springwise and added:
    Clever
  9. rmckee reblogged this from springwise and added:
    Crazy cool innovation.
  10. confessions-of-a-hijabi reblogged this from springwise and added:
    Interesting
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