Beer fridge configured to be unlocked only by Canadians
Businesses with niche appeal oftentimes don’t want to target a large quantity of potential consumers, but rather those who will truly engage with the brand. Just as Israel’s Kidum 700 course posed a challenge to those who came across the advertisement, Molson Canadian’s Beer Fridge campaign saw the beverages made available only to those with a Canadian passport. READ MORE…

Beer fridge configured to be unlocked only by Canadians

Businesses with niche appeal oftentimes don’t want to target a large quantity of potential consumers, but rather those who will truly engage with the brand. Just as Israel’s Kidum 700 course posed a challenge to those who came across the advertisement, Molson Canadian’s Beer Fridge campaign saw the beverages made available only to those with a Canadian passport. READ MORE…

  1. coolz0r reblogged this from springwise
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  4. myglassh0use reblogged this from springwise and added:
    Great idea. What about security risks?
  5. thestringcheeseincident reblogged this from springwise
  6. uer96 reblogged this from springwise and added:
    Canadians these days
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