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Augmented reality app illustrates damage to smokers’ lungs

For smokers, it’s one thing to be told that cigarettes are damaging to the lungs; it’s quite another, however, to see a visual depiction of that destruction. Enter London marketing firm SapientNitro, which recently created “AR Lungs,” an augmented reality app that displays the harm that can be done by smoking. READ MORE…
  1. Augmented reality app illustrates damage to smokers’ lungs

    For smokers, it’s one thing to be told that cigarettes are damaging to the lungs; it’s quite another, however, to see a visual depiction of that destruction. Enter London marketing firm SapientNitro, which recently created “AR Lungs,” an augmented reality app that displays the harm that can be done by smoking. READ MORE…

  1. 137 notesTimestamp: Monday 2011/08/29 16:31:06innovationBusinessstartupstechtechnologyhealthHealthcare
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