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Your daily fix of new business ideas Springwise and its network of 17,000 spotters scan the globe for smart new business ideas, delivering instant inspiration to entrepreneurial minds. More at www.springwise.com
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Your daily fix of new business ideas Springwise and its network of 17,000 spotters scan the globe for smart new business ideas, delivering instant inspiration to entrepreneurial minds. More at www.springwise.com
Bus company brings seats to life with AR
Public transport journeys can be a pain when customers forget to bring a book or some music to pass the time. We’ve already seen Spain’s National Reading Plan enable train users to get the first chapter of books on their smartphones through QR code posters, and now First Aberdeen in Scotland is getting passengers to scan the backs of its seats to receive information and entertainment on their mobile devices. READ MORE…
QR code name tags help return kids’ stuff to their owners
Smartphones come with a number of technologies that enable them to detect the presence of objects that have gone missing, from GPS and Bluetooth, to RFID — which has been used in innovations such as the Bikn locator tag. Other items that currently aren’t enabled with such technology are still prone to evade discovery however, especially when it comes to kids’ stuff at school. From Australia, StrayHat is using QR code name tags to make the return of lost objects easier for parents. READ MORE…
Packaging lets consumers message the farmers that made their food
Consumers don’t often have an intimate knowledge of where the food they buy at the supermarket or consume in restaurants comes from, but we have seen efforts to greater inform customers, most recently with the Harney Sushi restaurant, which details its sustainable fishing practices through edible QR codes on the meals themselves. Going slightly further, however, Cisse Trading Co. is now including QR codes on its baked goods and hot drinks that enable customers to send a message to the farmers that harvested the ingredients. READ MORE…
In Wales, QR codes offer info to explain unexpected gravestones
Wales has already taken a leading role in linking real-world locations with relevant information on the web, with the city of Monmouth recently becoming a self-anointed ‘Wikipedia town‘. Now the HiPoints system aims to help passersby learn more about confusing Canadian gravestones at St Margaret’s Church, Bodelwyddan, using QR code technology. READ MORE…
Platform enables diners to view the menu and order on their smartphone

QR codes have proved themselves to be a useful tool across a wide range of industries, and the catering sector is no different. In February, we covered the LA-based Paperlinks service, which enables take out restaurants to direct customers to mobile ordering via a code on their menus. Now offering a system for sit-down restaurants and other hospitality services, Your Smart Butler allows diners to view the menu and place their order solely using their smartphones through QR code technology. READ MORE…
In Seoul, retailer uses 3D QR codes and the sun to deliver discounts only during its quiet times


Periodic lulls in business are a fact of life for most retailers, and we’ve already seen solutions including daily deals that are valid only during those quiet times. Recently, however, we came across a concept that takes such efforts even further. Specifically, Korean Emart recently placed 3D QR code sculptures throughout the city of Seoul that could only be scanned between noon and 1 pm each day — consumers who succeeded were rewarded with discounts at the store during those quiet shopping hours. READ MORE…
In Spain, trains offer first chapter of novels through QR codes


The Netherlands has already introduced an initiative to get commuters reading through the VertragingsApp, which offers up short stories based on travel time. Now the Ferrocarrils de la Generalitat de Catalunya (Catalan Government Railways) has placed QR codes with links to the first chapters of popular novels on its trains as part of the National Reading Plan, with the aim to encourage citizens of Spain to get into a good book. READ MORE…
In France, QR code stickers provide medical data for emergency responders


Japanese-based Asahi Kasei has previously used RFID technology in portable charms to alert medical personnel to important patient information when dealing with emergencies. Now, using stickers featuring QR codes, Code d’Urgence in France is also on a mission to improve data delivery to those responding to accidents and emergencies. READ MORE…
In Australia, QR payment system delivers food direct to moviegoers’ seats

The list of uses for QR codes appears to be endless. We’ve seen them used to teach vocabulary and track employee hours, and now we’ve discovered QkR — a mobile app and QR code system that enables cinemagoers to order and pay for food and drink from their seat. READ MORE…
QR code stickers turn real-world objects into digital conversations
We’ve seen QR codes being used to convey playful messages before when we covered Qkies cookies. Now San Diego-based QRawr is giving users the ability to transform any physical object into a Facebook-style digital wall, with QR code stickers linking to the users’ own photos, videos or text. READ MORE…
Language learning QR codes teach vocabulary and pronunciation

Learning a new language is never easy, but there’s no shortage of fresh approaches aiming to help. In recent years we’ve seen a Twitter-based tool for building vocabulary, for instance, as well as a video app for learning French. Next up? Lingibli, a smartphone app that uses QR codes to help users learn basic words and pronunciation. READ MORE…

QR code cookies create unique personalized messages

We’ve seen QR codes put to various uses over recent months, from helping conferences run more efficiently tolinking t-shirts labels to MP3 files. Now German company Qkies have given the QR code the edible treatment, combining them with cookie mix to create munch-able personalized messages. READ MORE…

Augmented reality app links offline and online without QR codes

Is the end nigh for the QR code? We’ve seen it put to good use in countless innovative projects over the years, but just recently we’re seeing a drift towards technology that can produce similar results without the codes. Capturio is a good example of that shift, and now Blippar is creating augmented reality effects from printed images without any need for activation from a QR code. READ MORE…
On cigarette packages, QR codes reveal a nearby place to smoke
Just as today’s prevalent smoking bans can lead to a lot of cigarette butts on the doorsteps of public places, so the increasingly smoke-free world can make it difficult for smokers to find a place to enjoy their habit. Enter Croatian cigarette brand Ronhill, which has begun to use QR codes on its packaging to help consumers find a nearby place to smoke. READ MORE…
We’ve covered numerous innovations that proudly display QR codes to help convey a product life story, such as the IOU Project and ReMakes. It has been noticeable that since the introduction of the QR code, designers have embraced the possibility of incorporating the code into their product design, or even made efforts to redesign the appearance of the code itself, rather than trying to hide it away. 
But as these examples show, barcodes hardly need to be dull in appearance either!