Bus company brings seats to life with AR
Public transport journeys can be a pain when customers forget to bring a book or some music to pass the time. We’ve already seen Spain’s National Reading Plan enable train users to get the first chapter of books on their smartphones through QR code posters, and now First Aberdeen in Scotland is getting passengers to scan the backs of its seats to receive information and entertainment on their mobile devices. READ MORE…

Bus company brings seats to life with AR

Public transport journeys can be a pain when customers forget to bring a book or some music to pass the time. We’ve already seen Spain’s National Reading Plan enable train users to get the first chapter of books on their smartphones through QR code posters, and now First Aberdeen in Scotland is getting passengers to scan the backs of its seats to receive information and entertainment on their mobile devices. READ MORE…

QR code name tags help return kids’ stuff to their owners
Smartphones come with a number of technologies that enable them to detect the presence of objects that have gone missing, from GPS and Bluetooth, to RFID — which has been used in innovations such as the Bikn locator tag. Other items that currently aren’t enabled with such technology are still prone to evade discovery however, especially when it comes to kids’ stuff at school. From Australia, StrayHat is using QR code name tags to make the return of lost objects easier for parents. READ MORE…

QR code name tags help return kids’ stuff to their owners

Smartphones come with a number of technologies that enable them to detect the presence of objects that have gone missing, from GPS and Bluetooth, to RFID — which has been used in innovations such as the Bikn locator tag. Other items that currently aren’t enabled with such technology are still prone to evade discovery however, especially when it comes to kids’ stuff at school. From Australia, StrayHat is using QR code name tags to make the return of lost objects easier for parents. READ MORE…

Packaging lets consumers message the farmers that made their food
Consumers don’t often have an intimate knowledge of where the food they buy at the supermarket or consume in restaurants comes from, but we have seen efforts to greater inform customers, most recently with the Harney Sushi restaurant, which details its sustainable fishing practices through edible QR codes on the meals themselves. Going slightly further, however, Cisse Trading Co. is now including QR codes on its baked goods and hot drinks that enable customers to send a message to the farmers that harvested the ingredients. READ MORE…

Packaging lets consumers message the farmers that made their food

Consumers don’t often have an intimate knowledge of where the food they buy at the supermarket or consume in restaurants comes from, but we have seen efforts to greater inform customers, most recently with the Harney Sushi restaurant, which details its sustainable fishing practices through edible QR codes on the meals themselves. Going slightly further, however, Cisse Trading Co. is now including QR codes on its baked goods and hot drinks that enable customers to send a message to the farmers that harvested the ingredients. READ MORE…

In Wales, QR codes offer info to explain unexpected gravestones
Wales has already taken a leading role in linking real-world locations with relevant information on the web, with the city of Monmouth recently becoming a self-anointed ‘Wikipedia town‘. Now the HiPoints system aims to help passersby learn more about confusing Canadian gravestones at St Margaret’s Church, Bodelwyddan, using QR code technology. READ MORE…

In Wales, QR codes offer info to explain unexpected gravestones

Wales has already taken a leading role in linking real-world locations with relevant information on the web, with the city of Monmouth recently becoming a self-anointed ‘Wikipedia town‘. Now the HiPoints system aims to help passersby learn more about confusing Canadian gravestones at St Margaret’s Church, Bodelwyddan, using QR code technology. READ MORE…

Platform enables diners to view the menu and order on their smartphone

QR codes have proved themselves to be a useful tool across a wide range of industries, and the catering sector is no different. In February, we covered the LA-based Paperlinks service, which enables take out restaurants to direct customers to mobile ordering via a code on their menus. Now offering a system for sit-down restaurants and other hospitality services, Your Smart Butler allows diners to view the menu and place their order solely using their smartphones through QR code technology. READ MORE…

Platform enables diners to view the menu and order on their smartphone

QR codes have proved themselves to be a useful tool across a wide range of industries, and the catering sector is no different. In February, we covered the LA-based Paperlinks service, which enables take out restaurants to direct customers to mobile ordering via a code on their menus. Now offering a system for sit-down restaurants and other hospitality services, Your Smart Butler allows diners to view the menu and place their order solely using their smartphones through QR code technology. READ MORE…

In Seoul, retailer uses 3D QR codes and the sun to deliver discounts only during its quiet times


Periodic lulls in business are a fact of life for most retailers, and we’ve already seen solutions including daily deals that are valid only during those quiet times. Recently, however, we came across a concept that takes such efforts even further. Specifically, Korean Emart recently placed 3D QR code sculptures throughout the city of Seoul that could only be scanned between noon and 1 pm each day — consumers who succeeded were rewarded with discounts at the store during those quiet shopping hours. READ MORE…

In Seoul, retailer uses 3D QR codes and the sun to deliver discounts only during its quiet times

Periodic lulls in business are a fact of life for most retailers, and we’ve already seen solutions including daily deals that are valid only during those quiet times. Recently, however, we came across a concept that takes such efforts even further. Specifically, Korean Emart recently placed 3D QR code sculptures throughout the city of Seoul that could only be scanned between noon and 1 pm each day — consumers who succeeded were rewarded with discounts at the store during those quiet shopping hours. READ MORE…

In Spain, trains offer first chapter of novels through QR codes


The Netherlands has already introduced an initiative to get commuters reading through the VertragingsApp, which offers up short stories based on travel time. Now the Ferrocarrils de la Generalitat de Catalunya (Catalan Government Railways) has placed QR codes with links to the first chapters of popular novels on its trains as part of the National Reading Plan, with the aim to encourage citizens of Spain to get into a good book. READ MORE…

In Spain, trains offer first chapter of novels through QR codes

The Netherlands has already introduced an initiative to get commuters reading through the VertragingsApp, which offers up short stories based on travel time. Now the Ferrocarrils de la Generalitat de Catalunya (Catalan Government Railways) has placed QR codes with links to the first chapters of popular novels on its trains as part of the National Reading Plan, with the aim to encourage citizens of Spain to get into a good book. READ MORE…

In France, QR code stickers provide medical data for emergency responders


Japanese-based Asahi Kasei has previously used RFID technology in portable charms to alert medical personnel to important patient information when dealing with emergencies. Now, using stickers featuring QR codes, Code d’Urgence in France is also on a mission to improve data delivery to those responding to accidents and emergencies. READ MORE…

In France, QR code stickers provide medical data for emergency responders

Japanese-based Asahi Kasei has previously used RFID technology in portable charms to alert medical personnel to important patient information when dealing with emergencies. Now, using stickers featuring QR codes, Code d’Urgence in France is also on a mission to improve data delivery to those responding to accidents and emergencies. READ MORE…