In Chile, sports goods are paid for with exercise
Getting consumers to exercise is much easier when there’s an incentive, and especially if it’s a financial one. Chile-based dairy brand Colun Light has taken this on board with its Así da gusto pagar campaign, which saw customers at its pop-up sportswear shop pay with exercise, rather than money. READ MORE…

In Chile, sports goods are paid for with exercise

Getting consumers to exercise is much easier when there’s an incentive, and especially if it’s a financial one. Chile-based dairy brand Colun Light has taken this on board with its Así da gusto pagar campaign, which saw customers at its pop-up sportswear shop pay with exercise, rather than money. READ MORE…

Mobile sauna enables surfers to brave freezing temperatures
While many surfers might make use of innovations such as Spain’s Spotfav — which uses crowdsourced webcam feeds to let users check the weather at the beach before they head there — some surfers are more than willing to catch a wave in the middle of the winter. Now, those surfers can avoid suffering the cold for longer than they have to with the customizable Surf Sauna, a heated cabin that can be transported to any beach. READ MORE…

Mobile sauna enables surfers to brave freezing temperatures

While many surfers might make use of innovations such as Spain’s Spotfav — which uses crowdsourced webcam feeds to let users check the weather at the beach before they head there — some surfers are more than willing to catch a wave in the middle of the winter. Now, those surfers can avoid suffering the cold for longer than they have to with the customizable Surf Sauna, a heated cabin that can be transported to any beach. READ MORE…

Platform lets anyone play real NFL superstars at Madden (or Call of Duty)
Hardcore sports fans may share the lows and highs of their favorite teams on a weekly basis simply by watching the games, but nothing beats getting the chance to personally connect with the athletes themselves. While Egraphs — the service that gets sports stars to record unique personal messages for fans — has gone some way to achieve that connection, gaming platform OverDog is offering fans perhaps the ultimate dream — giving them the opportunity to beat pro athletes at their own game. READ MORE…

Platform lets anyone play real NFL superstars at Madden (or Call of Duty)

Hardcore sports fans may share the lows and highs of their favorite teams on a weekly basis simply by watching the games, but nothing beats getting the chance to personally connect with the athletes themselves. While Egraphs — the service that gets sports stars to record unique personal messages for fans — has gone some way to achieve that connection, gaming platform OverDog is offering fans perhaps the ultimate dream — giving them the opportunity to beat pro athletes at their own game. READ MORE…

Stick-mounted sensor helps ice hockey players up their game
Many sports, from tennis to soccer, have already got their own smart devices that give athletes more data on their performance and skills development. It’s no wonder then that a Canadian startup is now bringing the same tech to the country’s national sport — ice hockey — with the FWD Powershot device, a stick-mounted sensor that provides players with rich performance information, helping them identify areas they can improve upon. READ MORE…

Stick-mounted sensor helps ice hockey players up their game

Many sports, from tennis to soccer, have already got their own smart devices that give athletes more data on their performance and skills development. It’s no wonder then that a Canadian startup is now bringing the same tech to the country’s national sport — ice hockey — with the FWD Powershot device, a stick-mounted sensor that provides players with rich performance information, helping them identify areas they can improve upon. READ MORE…

Robot cameraman lets users take video selfies
While selfies have become a major trend in the past year — even leading one Japanese company to developselfie camera stands for tourists — they’re actually a practical way capture a meaningful moment when there’s no-one else around to do it. With this in mind, SOLOSHOT is a robotic camera tripod that automatically tracks the subject as they move, enabling athletes and performers to create dynamic video selfies. READ MORE…

Robot cameraman lets users take video selfies

While selfies have become a major trend in the past year — even leading one Japanese company to developselfie camera stands for tourists — they’re actually a practical way capture a meaningful moment when there’s no-one else around to do it. With this in mind, SOLOSHOT is a robotic camera tripod that automatically tracks the subject as they move, enabling athletes and performers to create dynamic video selfies. READ MORE…

Wearable tech helps athletes perfect their swing
The concept of wearable tech is becoming a reality in more and more varying ways, and it’s gaining significant traction in sports — take for example the Vibrado smart sleeve for basketball players, recently covered on these pages. Now the Zepp range of sensors is helping golf, baseball and tennis players to improve their swing with real-time feedback on their performance. READ MORE…

Wearable tech helps athletes perfect their swing

The concept of wearable tech is becoming a reality in more and more varying ways, and it’s gaining significant traction in sports — take for example the Vibrado smart sleeve for basketball players, recently covered on these pages. Now the Zepp range of sensors is helping golf, baseball and tennis players to improve their swing with real-time feedback on their performance. READ MORE…

Skipping rope harvests energy, providing power to remote and disadvantaged areas
Uncharted Play should be a familiar name to regular readers of Springwise — we’ve already written about its energy-storing soccer ball SOCCKET, and featured the company in a Where Are They Now? feature. Now the New York-based startup is back with the PULSE — a jump rope that stores the energy of each skip, which can be used later to power electronic devices. READ MORE…

Skipping rope harvests energy, providing power to remote and disadvantaged areas

Uncharted Play should be a familiar name to regular readers of Springwise — we’ve already written about its energy-storing soccer ball SOCCKET, and featured the company in a Where Are They Now? feature. Now the New York-based startup is back with the PULSE — a jump rope that stores the energy of each skip, which can be used later to power electronic devices. READ MORE…

Crowdsourced sportswear is doing away with ads and stores
Major sports brands like adidas and Nike have built up their brands over the last several decades and taken advantage of multi-million dollar marketing campaigns to get their name known worldwide, but how can a young startup such as London’s Tribesports compete? In order to make its range of sportswear more affordable than high street brands, it is fostering a community of loyal customers through crowdsourcing and fitness tracking. READ MORE…

Crowdsourced sportswear is doing away with ads and stores

Major sports brands like adidas and Nike have built up their brands over the last several decades and taken advantage of multi-million dollar marketing campaigns to get their name known worldwide, but how can a young startup such as London’s Tribesports compete? In order to make its range of sportswear more affordable than high street brands, it is fostering a community of loyal customers through crowdsourcing and fitness tracking. READ MORE…

Device quantifies extreme sports performance
Equipment enabling athletes to quantify their performance have already been developed for swimming, ball games and cycling, so it was only a matter of time before more extreme sports got in on the act. The Trace is a device designed for skaters, surfers, skiiers and snowboarders that tracks their progress and shares it with friends. READ MORE…

Device quantifies extreme sports performance

Equipment enabling athletes to quantify their performance have already been developed for swimmingball games and cycling, so it was only a matter of time before more extreme sports got in on the act. The Trace is a device designed for skaters, surfers, skiiers and snowboarders that tracks their progress and shares it with friends. READ MORE…