Smart bookmark lets authors tweet at readers who have neglected their novel

Authors writing traditional novels have always had to work hard to attract readers, but the job is made even more difficult in the age of the internet attention span. Smartphones and the web serve as a perennial distraction from reading, contributing to entire shelves of books left abandoned at chapter 3. Argentina-based publisher Eterna Cadencia has in the past printed books with vanishing ink to add a sense of urgency to completing them, and now the Tweet For a Read campaign is using a bookmark that can detect if readers haven’t opened their novel recently and tweets a reminder to pick it back up. READ MORE…

TV shows recorded with a retweet

While there are some detractors who believe that social media activity doesn’t translate into sales, there are others trying to find ways to monetize online interactions. We’ve already seen Soldsie enable its users to purchase items with a facebook comment, and now Brazil’s SKY television subscription service has launched #SkyRec, allowing Twitter users to record shows with a retweet. READ MORE…

Brands given control over their online reputations through social media service

A wealth of information can be found in the Twittersphere, whether regarding intended purchasesemergency incidents or market sentiment. Now targeting brands seeking to protect their online reputations, Muffle is a UK firm that aims to give companies a fresh element of control over those tweeting on their behalf. READ MORE…

In India, vending machine billboard offers free shirts for tweets

Brand mentions on social networks have already become sufficiently sought-after to warrant payback of free wifi and pizza in the recent past. Joining this trend, the most recent marketing campaign for Indian fashion designer Allen Solly has seen the company exchange tweets for men’s shirts. READ MORE…

Russian site lets Twitter users monetize their social influence

It’s no secret that some Twitter users have more social influence than others, and we’ve even seen at least one company offer discounts based on that factor alone. Russian Twistock, however, takes that premise several steps further by treating Twitter users like stocks that can be bought and sold, offering participants a way to earn virtual cash and real goods in the Twistock Store. READ MORE…

Self-learning automaton piano plays requests from Twitter

Twitter is no stranger to the music world, with stars such as Justin Bieber and Katy Perry using the platform to connect with fans and the UK’s Royal Opera House even creating a Twitter Opera. Now Digital Kitchen has created the Stanley Piano, which is able to play tracks requested on the social networking site without help from a human performer. READ MORE…

Wireless sensor broadcasts environmental data via Twitter

If Twitter can be used to broadcast recipesschool lunch menus and fresh bread alerts — to name just a few of the many examples we’ve covered — then why not environmental data as well? That, indeed, is just what’s possible with the Tsubuyaku Sensor, a new wireless device from Japanese Ubiquitous Computing Technology that monitors conditions such as temperature, humidity and radiation levels and automatically tweets the resulting data via Twitter. READ MORE…

Pop-up café takes orders via Twitter

It was not long ago that we saw household appliance brand Electrolux create The Cube, a pop-up restaurant designed to generate publicity for the brand’s kitchen appliances. In a similar vein, energy company Electric Ireland recently created a free Twitter-powered pop-up café, in an effort to stand out from the crowd at this years Dublin Web Summit. READ MORE…

Turn that frown upside down…

Remember the in-store Kraft kiosk’s that recommended recipes based on a user’s face? Still connecting faces to food, they recently launched a new campaign on Twitter which monitors emoticons. By calculating the number of happy “:)” and sad “:(” faces there are on Twitter, Kraft can determine the ‘mood of the nation’. When over 50% of the faces are frowns, the sad faced tweeters will be tweeted by Kraft, and if they respond with a pudding face emoticon “:D”, they will receive a coupon for Kraft’s jell-o pudding.

 Source: PSFK

Game creates a playable virtual world controlled by tweets

There’s no doubt that technology continues to provide ever-more immersive gaming environments, with the latest graphics and gameplay offering unparralled realism. A new game called Tweetland however, has plans to harness technology to build a gaming environment determined by social networking activity. READ MORE…

Portraits created from Twitter users’ tweets

Regular readers of Springwise may remember Social Print Studio, the service that created posters from collections of Facebook friends or Twitter followers. In a similar vein, we recently came across Netherlands-based Kunst Buzz, who are upping the personalization ante by creating users’ images out of a Twitter user’s tweets. READ MORE…

In Japan, real-world gifts sent via Twitter

It’s been several years since we first saw the emergence of real-world gifting capabilities for online friends, and it appears the trend is still going strong. After beginning in the Facebook realm, though, we’re now seeing the gift-minded offerings move to Twitter as well — now with Japanese Giftee. READ MORE…