In Singapore, urinal cakes inform parking valets if clubbers are drunk
We’ve already seen the Responsible Young Drivers group in Belgium create a nightclub parking lot barrier that only opened if motorists passed a breathalyzer test, and now a new initiative in Singapore is doing something similar to curb drink driving. The Pee Analyser uses urinal cakes that detect alcohol levels in urine and lets valets know which clubbers shouldn’t get in their car. READ MORE…

In Singapore, urinal cakes inform parking valets if clubbers are drunk

We’ve already seen the Responsible Young Drivers group in Belgium create a nightclub parking lot barrier that only opened if motorists passed a breathalyzer test, and now a new initiative in Singapore is doing something similar to curb drink driving. The Pee Analyser uses urinal cakes that detect alcohol levels in urine and lets valets know which clubbers shouldn’t get in their car. READ MORE…

In Austria, beer bottle labels stop drink driving through free rides home
It’s only been a couple of weeks since we wrote about Brazil’s Beer Turnstile initiative, which helped drunken revellers get a free ride home in exchange for their empty beer cans. Now another campaign has come up with an equally innovative solution, replacing the traditional label on bottles of Stiegl beer with a free public transportation ticket. READ MORE…

In Austria, beer bottle labels stop drink driving through free rides home

It’s only been a couple of weeks since we wrote about Brazil’s Beer Turnstile initiative, which helped drunken revellers get a free ride home in exchange for their empty beer cans. Now another campaign has come up with an equally innovative solution, replacing the traditional label on bottles of Stiegl beer with a free public transportation ticket. READ MORE…

Australian apple brand turns waste fruit into cider


It was around this time last year that we covered Espressogrow, an Australian initiative that was putting waste coffee granules to good use by converting them into compost, and now we’ve spotted another Australian company looking to make the most of waste produce. Farmers’ co-operative Batlow Apples has begun producing Batlow Premium Cider out of its own waste fruit. READ MORE…

Australian apple brand turns waste fruit into cider

It was around this time last year that we covered Espressogrow, an Australian initiative that was putting waste coffee granules to good use by converting them into compost, and now we’ve spotted another Australian company looking to make the most of waste produce. Farmers’ co-operative Batlow Apples has begun producing Batlow Premium Cider out of its own waste fruit. READ MORE…

In Mozambique, beer made from cassava supports smallhold farms


According to Gerry van den Houten, Technical Director at SABMiller, cassava is the biggest but least commercialized crop in Africa. The beer manufacturer has identified this as an opportunity to support farmers and localize supply chains by producing a lager made from the root vegetable, called Impala. READ MORE…

In Mozambique, beer made from cassava supports smallhold farms

According to Gerry van den Houten, Technical Director at SABMiller, cassava is the biggest but least commercialized crop in Africa. The beer manufacturer has identified this as an opportunity to support farmers and localize supply chains by producing a lager made from the root vegetable, called Impala. READ MORE…

 
Heineken serves up free wifi in 100 London pubs and bars

Dutch beer brand Heineken has figured prominently on our virtual pages on several occasions before, including its branded airport lounge back in 2009. Continuing the brand butler theme into 2011, the brewer recently teamed up with BT to provide free wifi for patrons at 100 London pubs and bars. READ MORE…

Heineken serves up free wifi in 100 London pubs and bars

Dutch beer brand Heineken has figured prominently on our virtual pages on several occasions before, including its branded airport lounge back in 2009. Continuing the brand butler theme into 2011, the brewer recently teamed up with BT to provide free wifi for patrons at 100 London pubs and bars. READ MORE…

 
Bacardi turns Facebook ‘likes’ into real-world events
Regular Springwise readers may remember our recent article on Renault’s impressive effort to convert real-world approval into online ‘likes’. Now, however, we’ve caught wind of an event hosted by Bacardi that attempted to do just the opposite, by creating experiences based on the online preferences of their fans. READ MORE…

Bacardi turns Facebook ‘likes’ into real-world events

Regular Springwise readers may remember our recent article on Renault’s impressive effort to convert real-world approval into online ‘likes’. Now, however, we’ve caught wind of an event hosted by Bacardi that attempted to do just the opposite, by creating experiences based on the online preferences of their fans. READ MORE…