Hangover bus travels to those in need to provide cures
Many things have been touted as relief for a hangover throughout the ages, from hair-of-the-dog to more recent innovations like hydration tablets. However, Hangover Heaven is now offering what is perhaps the first ‘cure’ that will actually travel to those who have partied too hard, with its mobile therapy service. READ MORE…
Australian apple brand turns waste fruit into cider
It was around this time last year that we covered Espressogrow, an Australian initiative that was putting waste coffee granules to good use by converting them into compost, and now we’ve spotted another Australian company looking to make the most of waste produce. Farmers’ co-operative Batlow Apples has begun producing Batlow Premium Cider out of its own waste fruit. READ MORE…
Design and name your own whisky blend
It was not long ago that we wrote about Alchemist Dreams and their customizable liqueurs, and now we’ve come across a similar idea with a slight twist. Scottish Whisky Blender is a site that lets visitors design and name their own custom whisky blends. READ MORE…
Alcohol-free whiskey is halal-certified
We’ve seen the creation of halal baby food and halal cosmetics over the years, both free of ingredients that are forbidden by Islamic law. Given that alcohol is also one of those forbidden ingredients, it makes sense that there’s now ArKay, a brand-new halal-certified whiskey beverage that’s entirely alcohol-free. READ MORE…
In Mozambique, beer made from cassava supports smallhold farms
According to Gerry van den Houten, Technical Director at SABMiller, cassava is the biggest but least commercialized crop in Africa. The beer manufacturer has identified this as an opportunity to support farmers and localize supply chains by producing a lager made from the root vegetable, called Impala. READ MORE…
From garden rooms to face creams and even pet food — there seems to be no end to the list of products that can be customized, and now UK company Alchemist Dreams have launched what they believe to be the world’s first custom liqueurs, made to order using organic grain spirit. READ MORE…World’s first customizable liqueurs, handmade to order
Heineken serves up free wifi in 100 London pubs and bars
Dutch beer brand Heineken has figured prominently on our virtual pages on several occasions before, including its branded airport lounge back in 2009. Continuing the brand butler theme into 2011, the brewer recently teamed up with BT to provide free wifi for patrons at 100 London pubs and bars. READ MORE…
Bacardi turns Facebook ‘likes’ into real-world events
Regular Springwise readers may remember our recent article on Renault’s impressive effort to convert real-world approval into online ‘likes’. Now, however, we’ve caught wind of an event hosted by Bacardi that attempted to do just the opposite, by creating experiences based on the online preferences of their fans. READ MORE…
Transparency comes to restaurant wine lists
Transparency can often be a bitter pill for businesses to swallow, and a recent example in the Netherlands is providing a vivid illustration. Launched in March, Sterwijnenthuis is a web shop that sells the very same wines that top-rated restaurants serve, but at dramatically lower prices. The result is that some restaurateurs have threatened legal action. READ MORE…
New York Public Library re-creates historic beer
There are many ways the New York Public Library could have chosen to celebrate the 100th birthday of its landmark Stephen A. Schwarzman Building on 42nd Street, but it’s a fairly safe bet that few would have been as innovative and engaging as the one it ultimately chose. Rather than simply handing out T-shirts or holding a standard press event, the library partnered with Coney Island Brewing Company to create a beer based on George Washington’s own, personal recipe, which can be found in the Library’s extensive collections. READ MORE…











