Think that’s a craft beer you’re drinking? This app identifies genuine microbrews
In recent years, craft beer has been transformed from the preserve of ale connoisseurs into a viable consumer market, replete with its own thriving app market. In the past we’ve written about Untappd, which lets beer fans find the nearest bar selling craft ales, and now a new iOS app called Craft Check is enabling customers to ensure the beer they’re drinking is genuinely from a microbrewery. READ MORE…

Think that’s a craft beer you’re drinking? This app identifies genuine microbrews

In recent years, craft beer has been transformed from the preserve of ale connoisseurs into a viable consumer market, replete with its own thriving app market. In the past we’ve written about Untappd, which lets beer fans find the nearest bar selling craft ales, and now a new iOS app called Craft Check is enabling customers to ensure the beer they’re drinking is genuinely from a microbrewery. READ MORE…

Fitness beer is actually good for the body
A beer could perhaps be said to be the greatest way to unwind — something the UK’s Deskbeers has tapped into with its Friday afternoon office delivery service. However, it’s not the most healthy method of relaxation, thanks to the calories, its dehydrating qualities and the next-day hangover. Lean Machine Ale aims to change that, offering a variety of fitness-enhancing qualities. READ MORE…

Fitness beer is actually good for the body

A beer could perhaps be said to be the greatest way to unwind — something the UK’s Deskbeers has tapped into with its Friday afternoon office delivery service. However, it’s not the most healthy method of relaxation, thanks to the calories, its dehydrating qualities and the next-day hangover. Lean Machine Ale aims to change that, offering a variety of fitness-enhancing qualities. READ MORE…

Wise Words with Steve Marshall
Drinking beer at work may be a strict no-no for those in consumer-facing roles, or more traditional offices whose bosses envision a workforce getting totally wasted instead of doing their job. But progressive office environments — particularly young startups — often allow drinking, especially towards the end of the week, as a motivational treat to their employees. Spying a niche business opportunity, Steve Marshall is now the founder of Deskbeers, which delivers a range of hand-picked local craft ales to London businesses every Friday. We caught up with Steve to discover how he’s working to convince both local authorities and potential customers that office drinking can be a good thing. READ MORE…

Wise Words with Steve Marshall

Drinking beer at work may be a strict no-no for those in consumer-facing roles, or more traditional offices whose bosses envision a workforce getting totally wasted instead of doing their job. But progressive office environments — particularly young startups — often allow drinking, especially towards the end of the week, as a motivational treat to their employees. Spying a niche business opportunity, Steve Marshall is now the founder of Deskbeers, which delivers a range of hand-picked local craft ales to London businesses every Friday. We caught up with Steve to discover how he’s working to convince both local authorities and potential customers that office drinking can be a good thing. READ MORE…

After a week’s hard work, local craft beer delivery to offices every Friday afternoon
Most office workers will know that Friday feeling — halfway between completing a solid week of work and looking ahead to the weekend. Easing staff into the evening, the UK’s Deskbeers is offering deliveries of a different local craft beer to offices every Friday afternoon. READ MORE…

After a week’s hard work, local craft beer delivery to offices every Friday afternoon

Most office workers will know that Friday feeling — halfway between completing a solid week of work and looking ahead to the weekend. Easing staff into the evening, the UK’s Deskbeers is offering deliveries of a different local craft beer to offices every Friday afternoon. READ MORE…

Beer glass designed for speciality drinks
The rising number of bars offering craft beer to enthusiasts has already led to creation of apps such as Untappd, which helps fans find the best place to find a unique brew. Now the Pretentious Beer Company has created the Dual Beer Glass, a receptacle designed especially for a drink known as a ‘half and half’. READ MORE…

Beer glass designed for speciality drinks

The rising number of bars offering craft beer to enthusiasts has already led to creation of apps such as Untappd, which helps fans find the best place to find a unique brew. Now the Pretentious Beer Company has created the Dual Beer Glass, a receptacle designed especially for a drink known as a ‘half and half’. READ MORE…

Vending machine offers beer only to users who do nothing
Hot on the heels of our coverage of Brazilian lager brand Polar‘s attempts to get beer drinkers to chat rather than use their smartphones, we’ve stumbled upon another similar initiative. Amstel’s Pause campaign has rewarded passersby with a cold beer for doing nothing for three minutes. READ MORE…

Vending machine offers beer only to users who do nothing

Hot on the heels of our coverage of Brazilian lager brand Polar‘s attempts to get beer drinkers to chat rather than use their smartphones, we’ve stumbled upon another similar initiative. Amstel’s Pause campaign has rewarded passersby with a cold beer for doing nothing for three minutes. READ MORE…

In Brazil, beer cooler blocks smartphone signals to boost face-to-face interaction
The backlash against the overuse of cell phones – especially smart ones – in bars and restaurants has led to a few interesting ideas to get customers talking to each other again. Singapore’s Social Rehab has already offered discounts to diners that leave their device at the door, and now Brazilian lager brand Polar has developed a beer cooler that actually blocks cell and mobile internet signals. READ MORE…

In Brazil, beer cooler blocks smartphone signals to boost face-to-face interaction

The backlash against the overuse of cell phones – especially smart ones – in bars and restaurants has led to a few interesting ideas to get customers talking to each other again. Singapore’s Social Rehab has already offered discounts to diners that leave their device at the door, and now Brazilian lager brand Polar has developed a beer cooler that actually blocks cell and mobile internet signals. READ MORE…

NFC-enabled beer keg automatically charges customers and pours a drink
The Untappd app has already helped craft beer fans find local beer resources near them, but what if they could get their own beer keg could give them recommendations and then pour a drink? Robokeg is an NFC-activated robotic beer dispenser that offers the best drink for the occasion and automatically charges the user. READ MORE…

NFC-enabled beer keg automatically charges customers and pours a drink

The Untappd app has already helped craft beer fans find local beer resources near them, but what if they could get their own beer keg could give them recommendations and then pour a drink? Robokeg is an NFC-activated robotic beer dispenser that offers the best drink for the occasion and automatically charges the user. READ MORE…

Beer fridge configured to be unlocked only by Canadians
Businesses with niche appeal oftentimes don’t want to target a large quantity of potential consumers, but rather those who will truly engage with the brand. Just as Israel’s Kidum 700 course posed a challenge to those who came across the advertisement, Molson Canadian’s Beer Fridge campaign saw the beverages made available only to those with a Canadian passport. READ MORE…

Beer fridge configured to be unlocked only by Canadians

Businesses with niche appeal oftentimes don’t want to target a large quantity of potential consumers, but rather those who will truly engage with the brand. Just as Israel’s Kidum 700 course posed a challenge to those who came across the advertisement, Molson Canadian’s Beer Fridge campaign saw the beverages made available only to those with a Canadian passport. READ MORE…

In South Africa, drones repurposed to deliver beer to festivalgoers
Beer-lovers can already brew their own ales in remote locations thanks to the Carbonator Bottle, but what about those who prefer to have their beverages delivered direct to them? Using tech to offer ultra-convenience, guests at South Africa’s OppiKoppi festival in August will be able to use their smartphones to order beer to be delivered directly to them via drones. READ MORE…

In South Africa, drones repurposed to deliver beer to festivalgoers

Beer-lovers can already brew their own ales in remote locations thanks to the Carbonator Bottle, but what about those who prefer to have their beverages delivered direct to them? Using tech to offer ultra-convenience, guests at South Africa’s OppiKoppi festival in August will be able to use their smartphones to order beer to be delivered directly to them via drones. READ MORE…