App rewards cinema-goers for placing their phone on silent
For all their usefulness, in certain situations phones can be an annoyance. Social Rehab has already rewarded restaurant customers for leaving their devices at the door, and now the Cinemark app features CineMode, which offers discounts to cinema-goers for putting their phone on silent during screenings. READ MORE…
Platform fills empty cinema seats through customer discounts
While Pogoseat is helping sports fans to pay a little extra to move into better seats otherwise left unused or unsold at live games, DealFlicks is combatting the same problem for cinemas, and at the same time offering film lovers lower priced tickets. READ MORE…
Freestanding pop-up cinema offers films in limited space
It seems cinema-goers are always keen to experience films in a new way, which may explain the success of ideas such as the UK’s recent rooftop Hot Tub Cinema. Also a British innovation, the Centipede Cinema is a compact freestanding theater designed for screenings in locations with limited space. READ MORE…
In London, cinemagoers enjoy a film while relaxing in a hot tub
The Archipelago Cinema has already helped movie lovers to combine a film with time spent on open water by floating its screen off the coast of Thailand. For those residing in inland locations, however, the UK-based Hot Tub Cinema could encourage city dwellers to grab their swimwear before heading to a viewing. READ MORE…
In ‘edible cinema’, coordinating snacks enhance viewers’ experience of the story
There are already plenty of variations out there on the basic cinema — the floating Archipelago Cinema we featured not long ago, for instance — but one we hadn’t seen until just recently is a movie experience that integrates a carefully coordinated sequence of snacks designed to enhance viewers’ sensory experience of the story. Sure enough, London’s Electric Cinema last month featured the first in a series of what it calls “edible cinema”. READ MORE…
It’s one thing to broadcast live theater and opera events on the silver screen, but it’s quite another to let patrons choose what’s shown on any given night. That, however, is just the premise behind Mobz, a Brazilian effort to bring a wide variety of consumer-chosen entertainment onto the screens of local cinemas. READ MORE…Brazilian viewers choose what gets screened in local cinemas
No-end in sight to the recent run of pop-up cinema innovations! Hard on the heels of our coverage of the smartphone-powered YouTube Theater in the US and the Films on Fridges project in the UK comes word of Magnificent Revolution’s Cycle-in Cinema — an effort to screen movies across the UK using just the power generated by bicycle-pedaling viewers. READ MORE…In the UK, pop-up cinema runs on pedal power
Discarded refrigerators converted into unique outdoor cinema
In preparation for the Olympic Games in 2012, a 20-foot tall mountain of discarded fridges was removed from Hackney in East London in 2005. While many residents were glad to be rid of what they considered an eye-sore, others in the community felt they had lost a cultural landmark, and decided to commemorate the fridge mountain through the Films on Fridges project — using abandoned refrigerators to create an interactive pop-up outdoor cinema. READ MORE…
