Where Are They Now? Coffee Joulies

We took a look back on the progress Coffee Joulies has made since May last year, and how they have developed from their Kickstarter roots to create their own online store with projections of seven figures of gross sales dollars per year.

Regular readers of Springwise will already be familiar with Coffee Joulies, a startup recently featured as one of our top 10 business ideas and opportunities for 2012. When we first covered the company — which produces thermodynamic stones to cool coffee when it’s too hot, and then heat it as it cools down — founders Dave Petrillo and Dave Jackson had just reached their Kickstarter target, enabling them to begin production.

When we interviewed the pair a month later in June, they told us how the decision to launch the company through Kickstarter had helped get the project get off the ground quicker than would have been otherwise possible. At that stage, they were still working on supplying all of their Kickstarter funders with the Coffee Joulies stones. Now, nearly half a year on, we’re looking at how Dave and Dave have faced the challenge of transitioning from a Kickstarter startup into a fully fledged online store. READ MORE…