Elastic replacements for laced shoes
Footwear is no stranger to practical innovation – in the past we’ve seen biodegradable shoes, foldable zip shoes and even GPS shoes for Alzheimer’s sufferers, among many others. Continuing this string of developments is Hickies, an elastic lace replacement system from New York that aims to do away with the need for tying. READ MORE…
Fashion site documents changing color trends on city streets
Just as sites such as Brayola have used the crowds to help women find recommendations for bras, now a new site is providing hints at the most popular color choices in three European cities. The Pimkie Color Forecast analyzes webcam footage to provide infographics detailing current trends in Paris, Milan and Antwerp. READ MORE…
Designer handbag can charge a phone while on the go
We’ve already seen Vodafone UK’s branded taxis giving London consumers a way to charge their mobile phones while on the go. Now, the company has partnered with designer Richard Nicoll for a similar purpose, but with a very different method. Specifically, a new handbag introduced by the designer at London Fashion Week earlier this year includes technology that can charge the user’s smartphone. READ MORE…
Where Are They Now? Trunk Club
Back in June 2009 the founder of Trunk Club, Joanna Van Vleck, decided to take a male aversion and attempt to turn it into a successful business model. Stereotypically clothes shopping has long been recognized as a hobby for females and a chore for males, and Trunk Club’s premise was simple – take one male who dislikes or is too busy to shop, pair them up with a stylist and, through Skype chats, develop a personalized wardrobe for that customer. Any items that were unwanted or ill-fitting could be sent back to Trunk Club free of charge. READ MORE…
Fashion label caters for people with physical impairments
Despite the wealth of items currently on offer on the high streets, a number of people face a struggle with mainstream fashion garments, a fact that provided the inspiration for the Downs Designs clothes label Springwise saw recently, offering garments designed to fit those with Downs Syndrome. Noting that arthritis and MS sufferers can also experience difficulties with standard designs, Xeni Collection is now offering fashionable attire that is designed to be easier to put on. READ MORE…
Platform taps the crowds to supply bra recommendations
Regular readers of Springwise may remember Shoefitr, the site that recommends new shoes to runners based on their favorite pairs form the past. Now brayola is setting out to do something similar for bras, with a free platform enabling women to recommend their favorite bras to others anonymously in order to receive recommendations in return. READ MORE…
Fashion brand offers discounts based on shoppers’ social influence
Marketers have long known that consumers vary widely in terms of their influence over others, but today’s social networks are making those differences plain for all to see. Aiming to zero in on the shoppers with the widest social clout, Volga Verdi is a California-based fashion brand that offers its customers discounts depending on the number of friends, followers or fans they have on popular social networks. READ MORE…
Online fashion store creates collections based on customers’ designs
Recently we saw Denmark-based MUUSE enabling its users to vote on their favorite design concepts from top fashion schools to bring them into creation. Now we’ve come across Cut On Your Bias, an online fashion store that goes a step further by asking consumers to help design their new collections. READ MORE…
Eco fashion store shares full breakdown of its supply chain and costs
In recent times, we’ve seen the fashion industry innovate with products such as biodegradable shoes, as well as charitable initiatives such as Community Collection, which donates a portion of the sale price to good causes. Now Honest by, a brand launched in Belgium this January, has built its whole business around the principle of honesty. READ MORE…
