Movie provides extra narrative content to cinemagoers via app
Some people may get annoyed when audiences start getting their phones out during a performance, but we’ve come across a few projects that encourage those with an urge to check their devices – such as the Providence Performing Arts Center’s Tweet Seat scheme. Now, a new movie from the Netherlands called App has placed viewers’ second screens at the heart of its narrative, providing extra content to those who keep their smartphones at hand for the duration of the film. READ MORE…
Movie rental app offers credit for watching commercials
For home movie renters, one thing that can irritate viewers is adverts interrupting their show. Hoping to turn commercials into a positive thing for customers, HitBliss offers free credit for movie rentals when they choose to watch adverts. READ MORE…
Platform fills empty cinema seats through customer discounts
While Pogoseat is helping sports fans to pay a little extra to move into better seats otherwise left unused or unsold at live games, DealFlicks is combatting the same problem for cinemas, and at the same time offering film lovers lower priced tickets. READ MORE…
In Uruguay, an online platform for collaboration on Latin American films
Earlier this year we featured Finite Films’ crowdsourcing approach to film creation, and recently we came across a like-minded effort that takes that premise even further. Based in Uruguay, LALA is a platform for movie makers, actors, directors, writers, musicians, film professionals and cinema lovers that aims to facilitate the creation and funding of Latin American films. READ MORE…
Short films released each month are shaped in advance by the audience
Viewers are playing an ever-more-defining role in the movies they watch, including everything from choosing what gets shown in the local cinema — and even powering those cinemas — to guiding the film’s very plot with just the power of their thoughts. Along similar lines, Finite Films is an effort whereby audiences can help shape the events in a series of short films created by a trio of filmmakers each month. READ MORE…
Shipping containers serve as movie theaters at New Zealand festival
Converted shipping containers are now being used to showcase Kiwi film and culture as part of the REAL New Zealand Festival’s ‘New Zealand on Screen’. READ MORE…
Remember Him, Her and Them — the film that enabled its viewer to make additions to the movie’s narrative through Facebook? Well now we’ve come across another venture into the world of interactive film. The Escape is a YouTube based video which can be connected to an individual’s Facebook account. The viewer and their friends are then able to participate in the effort to save the movie’s femme fatale.
Impressive interactive Youtube video experience called ‘The Escape’. It works by bringing the user completely into the story, with the option to connect with Facebook to further personalise the video and bring your friends in to help you save the femme fatale. (via Intel’s new campaign: You’ve never seen YouTube quite like this - Social Media)
Viewers customize interactive Facebook-based “Social Film”
When it comes to entertainment, regular readers of Springwise may have noticed a growing trend where, user interactivity is not only encouraged, but is made compulsory in order to reveal certain content. Recently we spotted Bluebrain’s location-based album, and now we’ve discovered Murmur’s “Social Film” — Him, Her and Them — which relies on the viewer/user to alter the viewing experience for their Facebook friends. READ MORE…
App enables live video direction across multiple mobile devices
The ability to direct a live video shoot across multiple cameras in real time has historically been a luxury reserved for professionally equipped directors. However, once again, app-based technology has turned a well-established norm on its head. Offering the same capability to anyone in possession of a smartphone or tablet, we recently came across CollabraCam. READ MORE…









