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Your daily fix of new business ideas Springwise and its network of 17,000 spotters scan the globe for smart new business ideas, delivering instant inspiration to entrepreneurial minds. More at www.springwise.com
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Your daily fix of new business ideas Springwise and its network of 17,000 spotters scan the globe for smart new business ideas, delivering instant inspiration to entrepreneurial minds. More at www.springwise.com
In Manchester, gym workouts for indie music fans
For many, exercise is more of a chore than something to look forward to, and for others it’s only bearable if there’s a distraction to take their mind off what they’re actually doing. In the past, Blue Goji has successfully tricked people into doing exercise to control games characters. Now The Fit Sessions in the UK is hoping to entice alternative music fans — not typically the most sporty types — to keep fit by bouncing along to the indie genre’s more upbeat tracks. READ MORE…
Fitness tracker offers real-time granular data for bodybuilders
The market has been flooded with fitness trackers for all kinds of activities in the last few years — including weightlifting — and there’s even been devices such as the Tao Wellshell that lets office workers build muscle on the job. Currently seeking funding on Indiegogo, Italy’s Beast is a sensor and app that accurately track users’ multiple bodybuilding exercises on a rep-by-rep basis. READ MORE…
Smart exercise tracker for the vagina rewards women with vibrations
Sensor-based technology is now tackling almost every aspect of our lives, and in the past we’ve even seen smart products like BleepBleeps help parents-to-be get through their pregnancies. A new device called kGoal is now aiming to be a Fitbit for the vagina, helping pregnant women track their Kegel exercise regimes. READ MORE…
Personalized fitness app includes photo-sharing social network
We tend to be a little skeptical when we hear of “the next big social network” here at Springwise. It’s not that those efforts shouldn’t be applauded, and we were among the first to write about both Facebook and SnapChat after all, but it’s simply that in such a crowded marketplace and against such major players, the odds are, realistically, stacked against them. Increasingly, the same could also be said of fitness apps. However, there’s an ever growing overlap between the two, and with that in mind, we felt PumpUp — which is a fitness app offering personalized workouts alongside a built-in photo-sharing social network — deserved our attention. READ MORE…

Russian bank rewards customers’ sweat with higher interest rates
There are countless initiatives designed to get the public fitter and healthier, but (perhaps unsurprisingly), it’s often those that offer a financial incentive that prove the most effective. We’ve already seen gym classes which become cheaper the more the user works out, and Nike’s Facebook app which enables runners to pay for products with kilometers they have run. Taking the link between financial savings and health benefits to an even more literal level, we’ve now come across a Russian bank offering a new account which rewards customers for every step they take. READ MORE…
Tamagotchi-style wristband encourages active play for kids
Any parent will know how difficult it is to get kids to go out and exercise instead of playing on computer games all day. We’ve already seen gamified exercise in the form of the Loop audio and motion sensor-driven gaming platform, and now Leap Band is a digital pet that responds to children’s activity, tracks their performance and teaches them about healthy eating. READ MORE…
In Chile, sports goods are paid for with exercise
Getting consumers to exercise is much easier when there’s an incentive, and especially if it’s a financial one. Chile-based dairy brand Colun Light has taken this on board with its Así da gusto pagar campaign, which saw customers at its pop-up sportswear shop pay with exercise, rather than money. READ MORE…
Gymwear with built-in fitness tracking tech reaches pre-order launch
Consumers’ exercise regimes have been forever changed by fitness trackers such as Fitbit and Nike+ products, but these small devices don’t tell the whole story of what’s going on in different parts of the body during a workout. Now available for pre-order, Athos is a workout kit with embedded sensors that offer detailed and precise data about muscle growth and technique. READ MORE…
Handheld device enables workers to sculpt their guns at the office
The rise of white collar industry in developed countries means that the majority of workers spend most of their days sitting down, often with bad posture. As a result, we’ve seen a few innovations attempt to bring micro-exercise into the office environment, such as the Stir Kinetic Desk, which occasionally rises to encourage users to regularly get up from their chair. Now Tao WellShell is a smart device that enables anyone to carry out resistance exercise from their seat, while also tracking their progress. READ MORE…
Venue lets visitors work, play, and climb
It’s often said that with a healthy body comes a healthy mind — getting a good amount of exercise can help stimulate the mental processes required for higher productivity rates. Offering a space for both physical and mental activities, Brooklyn Boulders is a rock climbing facility that also provides a collaborative work space. READ MORE…
Fitness beer is actually good for the body
A beer could perhaps be said to be the greatest way to unwind — something the UK’s Deskbeers has tapped into with its Friday afternoon office delivery service. However, it’s not the most healthy method of relaxation, thanks to the calories, its dehydrating qualities and the next-day hangover. Lean Machine Ale aims to change that, offering a variety of fitness-enhancing qualities. READ MORE…
Streamed fitness and dance classes offer real time Q&As
Enjoying exercise tips from expert instructors at home has been around since the age of fitness VHS tapes, now updated as live streamed sessions through platforms such as Peloton. Offering an element of personal communication with fitness and general wellness trainers, InstructorLive enables users to get responses to their questions in real time. READ MORE…
Blue Goji turns exercise into a gaming session
Running on a treadmill can often feel like a thankless chore if there’s no other stimulus to keep you going, which is why exercise has become one of the most gamified activities. From the makers of Guitar Hero,Blue Gojiuses wireless controllers and fitness trackers to immerse indoor runners into a world of gaming as they exercise. READ MORE…
Smart device quantifies muscle quality to help users sculpt their guns
There are already a plethora of fitness trackers saturating the market, and those looking to move into the field will need to have a trick up their sleeve. We recently wrote about FitStar, which offers smart, personalized workout regimes, and now Skulpt Aim is entering onto the market with a device that can measure fat percentage and detect muscle quality for those looking to beef up. READ MORE…
App learns users’ fitness abilities and creates their perfect workout
Keeping fit can be tough without someone to offer encouragement and motivation, as well as the expertise to know what regimes work best for each individual. In the past, we’ve seen the Peloton exercise bike offer remote access to taught classes by subscription, and now FitStar aims to offer truly personalized fitness training through its new iPhone app, which learns its users’ abilities and develops new workouts each time. READ MORE…