Online guide helps travelers find and book fitness classes across the US
Finding time for fitness can be a daunting challenge, but for those who travel frequently or keep irregular schedules, sticking to any kind of routine can seem impossible. Enter GoRecess, a site that aims to help users find the best exercise classes for them on any given day, no matter where they happen to be. READ MORE…
In London, group running network offers a Tube alternative for the commute home
Today’s consumers are already well-acquainted with the financial and environmental benefits of using public transportation rather than a car to get to and from work, but a new venture in London is now proposing yet another alternative. With an eye toward improving fitness and alleviating overcrowding on the city’s public transportation system, Home Run organizes guided group runs at the end of the work day along popular bus and Tube routes. READ MORE…
Pedometer wristband motivates schoolchildren to be active
We’ve already seen wristband devices designed to motivate kids into physical activity, but what makes MOVband different is that it is available to schools through a loan program, which could encourage a far wider uptake of the device. READ MORE…
Crowdfunded rewards for achieving fitness goals
There’s no underestimating the impact of social influences on motivating consumers, and the need for a helping hand is particularly acute when it comes to reaching fitness goals. Recent examples include Finnish Heiaheia, which aims to motivate users by simply making their fitness achievements visible to friends and family. Now, HealthRally takes the concept a step further by allowing supporters to contribute money towards a tangible reward for when the user achieves a particular fitness goal. READ MORE…
Vibration-based exercise app lets users run through virtual cities
Over recent months we’ve seen numerous apps and devices designed to motivate users into physical activity using games and rewards. Now in the US, Virtual Active and Bit Gym have teamed up to create a free iOS app that enables users to virtually travel through iconic locations around the world while on the treadmill or exercise bike. READ MORE…






