At UK store, customers offered expert help to repair their jeans
French fashion label A.P.C. has already tapped into the vintage market by customizing and reselling pre-owned versions of its jeans. Now a the Nudie Jeans Repair Shop in London is enabling customers to get discounts on new jeans when they bring in their used pair, as well as featuring equipment to help them repair old jeans. READ MORE…

At UK store, customers offered expert help to repair their jeans

French fashion label A.P.C. has already tapped into the vintage market by customizing and reselling pre-owned versions of its jeans. Now a the Nudie Jeans Repair Shop in London is enabling customers to get discounts on new jeans when they bring in their used pair, as well as featuring equipment to help them repair old jeans. READ MORE…

Jeans connect to social networks
Festival organisers have already utilized RFID-enabled wristbands to make it easier for music lovers to update their online profiles on-the-go. Bringing this concept into everyday life, Italian jeans brand Replay has created its Social Denim range, which incorporates a device to enable wearers to instantly share their emotions or location. READ MORE…

Jeans connect to social networks

Festival organisers have already utilized RFID-enabled wristbands to make it easier for music lovers to update their online profiles on-the-go. Bringing this concept into everyday life, Italian jeans brand Replay has created its Social Denim range, which incorporates a device to enable wearers to instantly share their emotions or location. READ MORE…