Restaurant lets diners get the perfect lighting for their foodstagrams
Social platforms such as Instagram have brought out the budding photographer in amateurs, and we’ve already seen Australia’s 1888 Hotel offer facilities dedicated especially for smartphone snaps. Now South Africa’s El Burro restaurant has installed a device that enables customers to take professional-style Instagrams of their meals. READ MORE…

Restaurant lets diners get the perfect lighting for their foodstagrams

Social platforms such as Instagram have brought out the budding photographer in amateurs, and we’ve already seen Australia’s 1888 Hotel offer facilities dedicated especially for smartphone snaps. Now South Africa’s El Burro restaurant has installed a device that enables customers to take professional-style Instagrams of their meals. READ MORE…

Fine wine goes casual with single-serve pouches
The market for a product is not necessarily a fixed thing, and we’ve even seen beer redesigned as a fitness drink in recent months. For those who find fine wine too snobby, two US companies, Nuvino and Spotwine, are now repackaging premium wine in convenient juice-style pouches to make it more accessible for busy consumers. READ MORE…

Fine wine goes casual with single-serve pouches

The market for a product is not necessarily a fixed thing, and we’ve even seen beer redesigned as a fitness drink in recent months. For those who find fine wine too snobby, two US companies, Nuvino and Spotwine, are now repackaging premium wine in convenient juice-style pouches to make it more accessible for busy consumers. READ MORE…

In Chile, sports goods are paid for with exercise
Getting consumers to exercise is much easier when there’s an incentive, and especially if it’s a financial one. Chile-based dairy brand Colun Light has taken this on board with its Así da gusto pagar campaign, which saw customers at its pop-up sportswear shop pay with exercise, rather than money. READ MORE…

In Chile, sports goods are paid for with exercise

Getting consumers to exercise is much easier when there’s an incentive, and especially if it’s a financial one. Chile-based dairy brand Colun Light has taken this on board with its Así da gusto pagar campaign, which saw customers at its pop-up sportswear shop pay with exercise, rather than money. READ MORE…

In South Africa, free-to-use electric cycle taxis are paid for by ads
In big cities, congested roads mean that public transport is the predominant mode of travel and if residents need to take a car, it’s usually a taxi. The Netherlands’ Hopper has already explored the possibility of eco taxi travel with its one-person electric scooters, and now Mellowcabs is enabling South African citizens to travel for free in its electric cycle cabs that are funded by advertising. READ MORE…

In South Africa, free-to-use electric cycle taxis are paid for by ads

In big cities, congested roads mean that public transport is the predominant mode of travel and if residents need to take a car, it’s usually a taxi. The Netherlands’ Hopper has already explored the possibility of eco taxi travel with its one-person electric scooters, and now Mellowcabs is enabling South African citizens to travel for free in its electric cycle cabs that are funded by advertising. READ MORE…

‘Selfie Ticket’ puts a face to event attendees’ names
For event organizers and promoters, collecting an email address and a name from each ticket buyer is good for future marketing, but not for really getting to know the community of people that are engaged by their shows and events. Aiming to put a face to the names of customers, the Selfie Ticket provides a more personal and fun way to create a unique admission ticket. READ MORE…

‘Selfie Ticket’ puts a face to event attendees’ names

For event organizers and promoters, collecting an email address and a name from each ticket buyer is good for future marketing, but not for really getting to know the community of people that are engaged by their shows and events. Aiming to put a face to the names of customers, the Selfie Ticket provides a more personal and fun way to create a unique admission ticket. READ MORE…

Ice cream offers a musical accompaniment with each lick
Eating is about more than just the taste of the food in our mouths, and the experience can be enhanced or tainted by a whole range of factors, from atmosphere and ambience to dining partner. NY-based artist Emilie Blatz has now created Lickestra to take advantage of just that, demonstrating ice cream that acts as a musical instrument when it’s licked. READ MORE…

Ice cream offers a musical accompaniment with each lick

Eating is about more than just the taste of the food in our mouths, and the experience can be enhanced or tainted by a whole range of factors, from atmosphere and ambience to dining partner. NY-based artist Emilie Blatz has now created Lickestra to take advantage of just that, demonstrating ice cream that acts as a musical instrument when it’s licked. READ MORE…

Service lets web users earn money from selling their data
Most people are uneasy about companies making money from the personal data they make available online, but are happy to turn a blind eye if it means they can continue using services such as Facebook for free. Aiming to give web users more control over what they share, Datacoup is a marketplace that lets anyone sell their personal information direct to advertisers. READ MORE…

Service lets web users earn money from selling their data

Most people are uneasy about companies making money from the personal data they make available online, but are happy to turn a blind eye if it means they can continue using services such as Facebook for free. Aiming to give web users more control over what they share, Datacoup is a marketplace that lets anyone sell their personal information direct to advertisers. READ MORE…

Project turns URLs into book synopses to promote reading
Web URLs can often be a mess of letters and numbers, which often prompts businesses to use shortening services such as Bitly to make them more presentable — and tweetable. However, a new project believes that the short nature of online communication is killing people’s desire to read. Turning URL shortening on its head, URLITERATURE is a service that lengthens any web address with text from popular books. READ MORE…

Project turns URLs into book synopses to promote reading

Web URLs can often be a mess of letters and numbers, which often prompts businesses to use shortening services such as Bitly to make them more presentable — and tweetable. However, a new project believes that the short nature of online communication is killing people’s desire to read. Turning URL shortening on its head, URLITERATURE is a service that lengthens any web address with text from popular books. READ MORE…

Service lets cold and flu victims order instant medication from their bed
We’ve already seen dedicated services that aim to deliver specific health products to consumers as quickly as possible — such as Dr Ed, the site that gets morning after pills to those that need them in under two hours on a weekend. Now Walgreens and TaskRabbit have collaborated on a scheme that enables housebound flu sufferers to order essentials without leaving their bed. READ MORE…

Service lets cold and flu victims order instant medication from their bed

We’ve already seen dedicated services that aim to deliver specific health products to consumers as quickly as possible — such as Dr Ed, the site that gets morning after pills to those that need them in under two hours on a weekend. Now Walgreens and TaskRabbit have collaborated on a scheme that enables housebound flu sufferers to order essentials without leaving their bed. READ MORE…

Marketing events with secret speakers priced as low as AUD 1
Regardless of the industry, week-long conferences can be expensive and — worst of all — tend to drag on a bit. Forgoing the name tags and endless lectures on similar topics, Australia’s Real Big Things is a series of 2-hour events for digital marketers that charges customers by their ticket number. READ MORE…

Marketing events with secret speakers priced as low as AUD 1

Regardless of the industry, week-long conferences can be expensive and — worst of all — tend to drag on a bit. Forgoing the name tags and endless lectures on similar topics, Australia’s Real Big Things is a series of 2-hour events for digital marketers that charges customers by their ticket number. READ MORE…