In Israel, QR code application form only scannable by students with high IQs
Advertising agencies may no longer be able to rely on simple QR codes to keep audiences engaged with their content – unless they come up with something special. We recently covered Berrge Tattoo‘s innovative recruitment ad, which could only be scanned once talented artists had carefully filled out the code with ink, and now a similar stunt in Israel means only students with the right quiz answers are able to correctly fill out a QR code to apply for a place on the Kidum 700 course. READ MORE…
Pinterest-style site integrates social sharing, digital identification and online shopping
We’ve already seen CrowdSend tap the crowds to help consumers identify unlabelled products in online images. Improving on this concept, myStorey is a new platform that enables users to create curated digital pinboards, with photo-tagging capabilities to let friends know where they bought the items. READ MORE…
Shopping cart-mounted tablet detects nearby items and offers recipes in real time
Regular readers of Springwise may remember the Hellmann’s mayonnaise campaign in Brazil that printed recipes for those who purchased the mayonnaise, using the other items also being bought as ingredients. Unsatisfied with stopping there, the company has returned with the Recipe Cart, which uses NFC technology to immediately suggest meal ideas to shoppers as they walk past other ingredients. READ MORE…
Roving agency ‘pops up’ for 48-hour projects at client sites
We’ve seen virtually innumerable variations on the “pop-up” theme over the years, but recently we came across one we hadn’t seen before. Enter the Pop Up Agency, a group of six creative students who take residency at clients’ sites for 48 hours, deliver a concept or strategy, and then move on to their next destination. READ MORE…
Magazine ad offers free wifi to readers
Considering its value to consumers, offering free wifi is by now an established way to promote products, and we recently wrote about the wifi movie posters used to market The Berlin File film in South Korea. Now Microsoft has offered a twist on the concept, launching a wifi-enabled print ad to promote its Office 365 software. READ MORE…
In Sweden, grocer responds to restaurant ‘foodstagrams’ with home cooking instructions
While some restaurant owners see smartphones as detrimental to the dining experience, other venues such as the Comodo in New York have embraced the technology, encouraging diners to help create a visual menu of its dishes on Instagram. The photo-sharing platform is proving useful once again as the Ask CT Food campaign is enabling restaurant customers to photograph their meal in order to receive a recipe to recreate it at home. READ MORE…
In India, vending machine billboard offers free shirts for tweets
Brand mentions on social networks have already become sufficiently sought-after to warrant payback of free wifi and pizza in the recent past. Joining this trend, the most recent marketing campaign for Indian fashion designer Allen Solly has seen the company exchange tweets for men’s shirts. READ MORE…
In Japan, car targeted at women helps prevent wrinkles
Last week we wrote about Fujitsu’s attempt to market technology to women with its Floral Kiss notebook. It seems something is in the air in Japan, as now auto manufacturer Honda has launched the Fit She’s model, which has been created to appeal to the female driver. READ MORE…
Airline offers trip abroad for voters who disagree with the presidential election outcome
Last year we saw Die Liebeskuemmerer encourage the heart-broken to get away from it all in the form of relaxing breaks, and now Election Protection 2012, a similarly therapeutic campaign from airline JetBlue, promises to fly voters out of the US if their candidate of choice does not win the presidency on 6 November. READ MORE…
Sound QR codes offer new advertising possibilities
We have already seen SonicNotify offer a way for advertisers and event organisers to deliver content to smartphones using inaudible sound waves, and now UK-based app Chirp is also aiming to turn sound into a vehicle for data transmission. READ MORE…
