Springwise
Your daily fix of new business ideas Springwise and its network of 17,000 spotters scan the globe for smart new business ideas, delivering instant inspiration to entrepreneurial minds. More at www.springwise.com
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Your daily fix of new business ideas Springwise and its network of 17,000 spotters scan the globe for smart new business ideas, delivering instant inspiration to entrepreneurial minds. More at www.springwise.com
Bus company brings seats to life with AR
Public transport journeys can be a pain when customers forget to bring a book or some music to pass the time. We’ve already seen Spain’s National Reading Plan enable train users to get the first chapter of books on their smartphones through QR code posters, and now First Aberdeen in Scotland is getting passengers to scan the backs of its seats to receive information and entertainment on their mobile devices. READ MORE…
QR code name tags help return kids’ stuff to their owners
Smartphones come with a number of technologies that enable them to detect the presence of objects that have gone missing, from GPS and Bluetooth, to RFID — which has been used in innovations such as the Bikn locator tag. Other items that currently aren’t enabled with such technology are still prone to evade discovery however, especially when it comes to kids’ stuff at school. From Australia, StrayHat is using QR code name tags to make the return of lost objects easier for parents. READ MORE…
Packaging lets consumers message the farmers that made their food
Consumers don’t often have an intimate knowledge of where the food they buy at the supermarket or consume in restaurants comes from, but we have seen efforts to greater inform customers, most recently with the Harney Sushi restaurant, which details its sustainable fishing practices through edible QR codes on the meals themselves. Going slightly further, however, Cisse Trading Co. is now including QR codes on its baked goods and hot drinks that enable customers to send a message to the farmers that harvested the ingredients. READ MORE…
London begins labeling the physical world with calorie loss indicators
Some people are fitness freaks and some are couch potatoes, but it actually doesn’t require rigorous exercise to stay in good shape. We previously wrote about Coca-Cola’s Work It Out Calculator — which details the small tasks that cancel out the calories in its products — and now the UK’s StepJockey is a project that raises awareness of the health benefits of actions such as taking the stairs, through smart labels that detail how many calories can be lost by climbing them. READ MORE…
QR code stamps let senders attach video content to physical mail
Croatia’s Hrvatska Pošta scheme has already leveraged QR codes on stamps to help the country’s postal service track the whereabouts of mail. Now the Australia Post is making the technology useful for consumers, enabling them to attach a recorded video message to the physical envelopes they send through the Video Stamp. READ MORE…
App uses QR codes to make payments easier
Long-time readers of Springwise may remember Bizner, the bank that offers both banking and accounting services for small and medium-sized businesses. Now hoping to make invoices payments more timely for SMBs, the UK’s Zapper is an app that enables businesses to take payments through QR codes. READ MORE…
Uruguay forces businesses to reveal tax payments via QR codes
We recently saw how US restaurant Harney Sushi is teaching its customers about sustainability in the fishing industry through edible QR codes placed onto its meals. In another campaign to offer transparency to consumers, the Uruguay Tres Milliones scheme is now making it mandatory for high street stores and restaurants to place QR code stickers on their premises, detailing information about how they pay tax. READ MORE…
Edible QR codes bring transparency to sushi
We recently saw the Ecuador Ministry of Tourism attach QR codes to its banana to encourage consumers to find out more about the country their food comes from. Aiming to raise awareness about its sustainable fishing practices, the Harney Sushi restaurant includes edible QR codes on its meals. READ MORE…
Banana QR codes encourage tourism in Ecuador
Consumers today can easily get their hands on the culture of another country without having to leave their armchair, never mind getting on a plane. However, this isn’t great for tourism. We’ve already seen the government of Thailand encourage trips to the country through the opening of themed restaurants around the world, and now Ecuador is letting one of its largest exports advertise the country as a tourist destination through QR codes, with its Banana Ambassador campaign. READ MORE…
QR-like codes can be hand-drawn on any surface
While we’ve seen some creative uses of the QR code, as well as alternatives such as the sound-basedChirp, so far they have been limited to computer-generated images. Researchers at MIT’s Media Lab are hoping to create Graffiti Codes – turning hand-drawn paths on any surface into readable, data-carrying signals. READ MORE…
In Israel, QR code application form only scannable by students with high IQs
Advertising agencies may no longer be able to rely on simple QR codes to keep audiences engaged with their content – unless they come up with something special. We recently covered Berrge Tattoo‘s innovative recruitment ad, which could only be scanned once talented artists had carefully filled out the code with ink, and now a similar stunt in Israel means only students with the right quiz answers are able to correctly fill out a QR code to apply for a place on the Kidum 700 course. READ MORE…
Scannable pyjamas contain bedtime stories
Most parents will know just how difficult it is to get their kids to bed at the right time, especially if work life means they don’t have much time to relax at home. While Japan has offered the Hug and Dream Minnie Mouse – a toy with a lulling mechanism that mimics slow breathing – our latest spotting is Smart PJ’s, pyjamas that make bedtime more engaging by enabling kids to scan the garment’s patterns to unlock new stories. READ MORE…
Jeans store uses QR codes to make shopping easier for men
We recently wrote about QThru, a system using QR codes to speed up the check-out process. Aimed at men who don’t like shopping, Hointer also uses the technology to break down the traditional retail model and help make clothes shopping pain-free. READ MORE…
Service offers video viewers synchronized content delivered to their mobiles
Netherlands-based VideoDeals has already leveraged time-linked video tagging technology to offer viewers deals on the products featured. Now Linklib uses QR codes to give smartphone owners synced information about video playing on a different screen. READ MORE…
App offers cash rewards for scanning QR codes
One problem marketers may have with QR codes is that the technology seems to have reached saturation, yet adoption is still low. In the recent past we’ve seen ideas such as the sound-based data transmission service Chirp, but now the Qriket app aims to inject an extra incentive for consumers to use printed codes by offering them a chance to make cash for every scan. READ MORE…