Bus company brings seats to life with AR
Public transport journeys can be a pain when customers forget to bring a book or some music to pass the time. We’ve already seen Spain’s National Reading Plan enable train users to get the first chapter of books on their smartphones through QR code posters, and now First Aberdeen in Scotland is getting passengers to scan the backs of its seats to receive information and entertainment on their mobile devices. READ MORE…

Bus company brings seats to life with AR

Public transport journeys can be a pain when customers forget to bring a book or some music to pass the time. We’ve already seen Spain’s National Reading Plan enable train users to get the first chapter of books on their smartphones through QR code posters, and now First Aberdeen in Scotland is getting passengers to scan the backs of its seats to receive information and entertainment on their mobile devices. READ MORE…

QR code name tags help return kids’ stuff to their owners
Smartphones come with a number of technologies that enable them to detect the presence of objects that have gone missing, from GPS and Bluetooth, to RFID — which has been used in innovations such as the Bikn locator tag. Other items that currently aren’t enabled with such technology are still prone to evade discovery however, especially when it comes to kids’ stuff at school. From Australia, StrayHat is using QR code name tags to make the return of lost objects easier for parents. READ MORE…

QR code name tags help return kids’ stuff to their owners

Smartphones come with a number of technologies that enable them to detect the presence of objects that have gone missing, from GPS and Bluetooth, to RFID — which has been used in innovations such as the Bikn locator tag. Other items that currently aren’t enabled with such technology are still prone to evade discovery however, especially when it comes to kids’ stuff at school. From Australia, StrayHat is using QR code name tags to make the return of lost objects easier for parents. READ MORE…

Packaging lets consumers message the farmers that made their food
Consumers don’t often have an intimate knowledge of where the food they buy at the supermarket or consume in restaurants comes from, but we have seen efforts to greater inform customers, most recently with the Harney Sushi restaurant, which details its sustainable fishing practices through edible QR codes on the meals themselves. Going slightly further, however, Cisse Trading Co. is now including QR codes on its baked goods and hot drinks that enable customers to send a message to the farmers that harvested the ingredients. READ MORE…

Packaging lets consumers message the farmers that made their food

Consumers don’t often have an intimate knowledge of where the food they buy at the supermarket or consume in restaurants comes from, but we have seen efforts to greater inform customers, most recently with the Harney Sushi restaurant, which details its sustainable fishing practices through edible QR codes on the meals themselves. Going slightly further, however, Cisse Trading Co. is now including QR codes on its baked goods and hot drinks that enable customers to send a message to the farmers that harvested the ingredients. READ MORE…

London begins labeling the physical world with calorie loss indicators
Some people are fitness freaks and some are couch potatoes, but it actually doesn’t require rigorous exercise to stay in good shape. We previously wrote about Coca-Cola’s Work It Out Calculator — which details the small tasks that cancel out the calories in its products — and now the UK’s StepJockey is a project that raises awareness of the health benefits of actions such as taking the stairs, through smart labels that detail how many calories can be lost by climbing them. READ MORE…

London begins labeling the physical world with calorie loss indicators

Some people are fitness freaks and some are couch potatoes, but it actually doesn’t require rigorous exercise to stay in good shape. We previously wrote about Coca-Cola’s Work It Out Calculator — which details the small tasks that cancel out the calories in its products — and now the UK’s StepJockey is a project that raises awareness of the health benefits of actions such as taking the stairs, through smart labels that detail how many calories can be lost by climbing them. READ MORE…

QR code stamps let senders attach video content to physical mail
Croatia’s Hrvatska Pošta scheme has already leveraged QR codes on stamps to help the country’s postal service track the whereabouts of mail. Now the Australia Post is making the technology useful for consumers, enabling them to attach a recorded video message to the physical envelopes they send through the Video Stamp. READ MORE…

QR code stamps let senders attach video content to physical mail

Croatia’s Hrvatska Pošta scheme has already leveraged QR codes on stamps to help the country’s postal service track the whereabouts of mail. Now the Australia Post is making the technology useful for consumers, enabling them to attach a recorded video message to the physical envelopes they send through the Video Stamp. READ MORE…

Uruguay forces businesses to reveal tax payments via QR codes
We recently saw how US restaurant Harney Sushi is teaching its customers about sustainability in the fishing industry through edible QR codes placed onto its meals. In another campaign to offer transparency to consumers, the Uruguay Tres Milliones scheme is now making it mandatory for high street stores and restaurants to place QR code stickers on their premises, detailing information about how they pay tax. READ MORE…

Uruguay forces businesses to reveal tax payments via QR codes

We recently saw how US restaurant Harney Sushi is teaching its customers about sustainability in the fishing industry through edible QR codes placed onto its meals. In another campaign to offer transparency to consumers, the Uruguay Tres Milliones scheme is now making it mandatory for high street stores and restaurants to place QR code stickers on their premises, detailing information about how they pay tax. READ MORE…

Edible QR codes bring transparency to sushi
We recently saw the Ecuador Ministry of Tourism attach QR codes to its banana to encourage consumers to find out more about the country their food comes from. Aiming to raise awareness about its sustainable fishing practices, the Harney Sushi restaurant includes edible QR codes on its meals. READ MORE…

Edible QR codes bring transparency to sushi

We recently saw the Ecuador Ministry of Tourism attach QR codes to its banana to encourage consumers to find out more about the country their food comes from. Aiming to raise awareness about its sustainable fishing practices, the Harney Sushi restaurant includes edible QR codes on its meals. READ MORE…

Banana QR codes encourage tourism in Ecuador
Consumers today can easily get their hands on the culture of another country without having to leave their armchair, never mind getting on a plane. However, this isn’t great for tourism. We’ve already seen the government of Thailand encourage trips to the country through the opening of themed restaurants around the world, and now Ecuador is letting one of its largest exports advertise the country as a tourist destination through QR codes, with its Banana Ambassador campaign. READ MORE…

Banana QR codes encourage tourism in Ecuador

Consumers today can easily get their hands on the culture of another country without having to leave their armchair, never mind getting on a plane. However, this isn’t great for tourism. We’ve already seen the government of Thailand encourage trips to the country through the opening of themed restaurants around the world, and now Ecuador is letting one of its largest exports advertise the country as a tourist destination through QR codes, with its Banana Ambassador campaign. READ MORE…