In New York City, sidewalk listening stations offer album preview
We’ve already seen a number of innovative marketing techniques employed to promote musicians, most recently Belgium band Absynthe Minded‘s campaign that only let fans watch their video when the song was receiving radio airplay. The most recent innovation we’ve spotted comes from French fashion and record label Kitsuné who teamed up with creative media agency CNNCTD+ in the US to promote an album using the latter’s Sound Graffiti method, which enables passersby to listen to music at sidewalk-located stations. READ MORE…

In New York City, sidewalk listening stations offer album preview

We’ve already seen a number of innovative marketing techniques employed to promote musicians, most recently Belgium band Absynthe Minded‘s campaign that only let fans watch their video when the song was receiving radio airplay. The most recent innovation we’ve spotted comes from French fashion and record label Kitsuné who teamed up with creative media agency CNNCTD+ in the US to promote an album using the latter’s Sound Graffiti method, which enables passersby to listen to music at sidewalk-located stations. READ MORE…